Thank you to Cheerios for all the work you’ve done to highlight the mixed American family! We are thrilled to have Cheerios as a Silver Sponsor of the Mixed Remixed Festival. #mixedremixed –Heidi Durrow
We are thrilled to present Cheerios with a Storyteller’s Prize for its commercials celebrating the Mixed experience on June 14, 2014 at 6:30pm at the Japanese American National Museum. Cheerios celebrated the Mixed experience in a heart-felt commercial in 2013 that featured a young biracial girl who asks her mother (who is white) about the heart-health of Cheerios. When the ad sparked racist comments on You Tube, General Mills disabled the commenting function and staunchly stood by its casting for the ad. In January, General Mills brought back the multiracial family in an ad that played during the Superbowl. As Camille Gibson, vice president of marketing for Cheerios told CBS MoneyWatch: “We fell in love with this family.” We are pleased that Camille Gibson and Douglas Martin will attend to receive the award on behalf of Cheerios.